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Corporate history

1998year

April Started internet mail order business "Surugaya"

September Established GX Ltd.

2001year

December Started recruitment of A-too franchise

2002year

December Changed the company's name to "GX Co., Ltd." due to organizational change

2003year

January Integrated business with Ota Bookstore Co., Ltd. and Ota Bookstore Co., Ltd. be a wholly-owned subsidiary

August Relocated head office to Shinkawa, Shizuoka City, Shizuoka Prefecture

2005year

February Changed the company name from "Ota Bookstore Co., Ltd." to "A-too Co., Ltd."

April Relocated head office to Mariko Shinden, Suruga-ku, Shizuoka-shi, Shizuoka

August Received a business alliance and business transfer with Book Market Headquarters from For You Co., Ltd.

September Merged with A-too Co., Ltd. and continue to operate as A-too Co., Ltd.

October Integrated mail-order department "A-too Catalog Department" and "Online Shop Surugaya" homepages

2006year

August Made "Ecoa Co., Ltd." (Sendai City, Miyagi Prefecture) to a wholly-owned subsidiary

2007year

August Annual sales exceed 5 billion yen

2008year

August Over 500 employees

2009year

June Merged with "Ecoa Co., Ltd."

2010year

August Over 1000 employees

October Award the Amazon Japan 10th Anniversary Best Merchant "TV Game Store Category"

2011year

January Acquired "Famicom Shop Momotaro" business from Runsystem Co., Ltd.

August Annual sales exceed 10 billion yen

2012year

December Rakuten Surugaya won "Shop of the Year" in the game hobby category

2013year

July Surugaya released "Surugaya Application" for smartphones

2014year

August Annual sales exceeded 15 billion yen
Established development lab in Ho Chi Minh City, Vietnam

2015year

December Concluded a club sponsorship contract with Shimizu S-Pulse
Signed a syndicated loan contract with Shizuoka Bank as an arranger

2016year

April 2 Surugaya Real Stores opened simultaneously in Akihabara

May 2 Surugaya Real Stores opened simultaneously in Shizuoka

October Surugaya Real Store "Akihabara Ekimae Store" opened in Akihabara
Award Shizuoka Prefecture Grand Prize in "Yahoo! Shopping Area Award 2016"
Award Tokai / Hokuriku area Special Jury Prize in "EY Entrepreneur of the Year 2016 Japan"

2017year

June Opened 2 Surugaya real stores "Kokura Aruaru City Store" in Kitakyushu simultaneously

August Surugaya Real Store "Akihabara Trading Card and Board Game Hall " opened in Akihabara

October Surugaya Real Store "Nipponbashi Ota Road Store " opened in Nipponbashi, Osaka

December Surugaya Real Store "Kyoto Teramachi Store " opened in Kyoto

2018year

March Surugaya Real Store "Akihabara Plastic Model Building" opened in Akihabara

April Surugaya Real Store "Shinjuku Marui Annex Store" opened in Shinjuku

June Surugaya Real Store "Ikebukuro Character Museum" opened in Ikebukuro

August Surugaya Real Store "Sapporo Norbesa Store" opened in Sapporo
Annual sales exceeded 20 billion yen

October Surugaya Real Store "Fukuoka Tenjin Bibure Store" opened in Fukuoka

2019year

February Surugaya Real Store "Akihabara Main Building" opened in Akihabara

March Surugaya.com opens and starts international mail order.

April Surugaya Real Store "MEGA Don Quijote La Park Utsunomiya Store" opened in Tochigi

May Surugaya Real Store "Ogaki Store" opened in Gifu
Surugaya Real Store "Osaka Nipponbashi Main Building" opened in Nipponbashi, Osaka

July Surugaya Real Store "Oyama Store" opened in Tochigi prefecture

August Surugaya Real Store "Fujieda Store" opened in Shizuoka Prefecture
Annual sales exceeded 25 billion yen

September Start from Surugaya MARKETPLACE

November Surugaya Real Store "Marui City Yokohama Store" opened in Kanagawa
Surugaya Real Store "Nagoya Ekimae Otomekan Supported by Meikido / Nagoya District Purchase Center" opened in Kanagawa

December Capital and business alliance with Marui Group Co., Ltd. (Nakano-ku, Tokyo)

2020year

March Surugaya Real Store "Hakata Marui Store" opened in Fukuoka

June Surugaya Real Store "Umeda Loft Store" opened in Osaka

August Started the service of placing an order in an online store and receiving it in a physical store

September Won the first place in the "Yahoo! Shopping Regional Awards 2020" East China Sea Regional Hobby Category

November Surugaya Real Store "Haneda Innovation City Store" opened in Haneda

December Surugaya Store "Ikebukuro Purchase Center" opened in Ikebukuro
Surugaya Store "Nagoya Ōsu Store" opened in Nagoya

2021year

March Surugaya Nagoya Ōsu Trading Card and Board Game Hall opens in Nagoya
Capital cooperation with "Kyosho Co., Ltd." (Atsugi City, Kanagawa Prefecture)

April Opened Surugaya Omiya Marui store in Saitama

2022year

March Capital tie-up with "NIPPAN Group Holdings Co., Ltd." (Kanda Surugadai, Chiyoda-ku, Tokyo)

April Established "Surugaya BASE Co., Ltd.", a joint venture with NIC Retails Co., Ltd.

2023year

March Acquired land and building of former Shizuoka Marui Building A
Katsumi Co., Ltd. (Meguro-ku, Tokyo) became a subsidiary.

October Surugaya head store opens in Shizuoka Prefecture.

2025year

May Changed the company name from "A-too Inc." to "SURUGA-YA Inc."
Relocated head office to 5-4 Temma-cho, Aoi Ward, Shizuoka-shi, Shizuoka