Corporate history
- 1998year
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April Started internet mail order business "Surugaya"
September Established GX Ltd.
- 2001year
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December Started recruitment of A-too franchise
- 2002year
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December Changed the company's name to "GX Co., Ltd." due to organizational change
- 2003year
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January Integrated business with Ota Bookstore Co., Ltd. and Ota Bookstore Co., Ltd. be a wholly-owned subsidiary
August Relocated head office to Shinkawa, Shizuoka City, Shizuoka Prefecture
- 2005year
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February Changed the company name from "Ota Bookstore Co., Ltd." to "A-too Co., Ltd."
April Relocated head office to Mariko Shinden, Suruga-ku, Shizuoka-shi, Shizuoka
August Received a business alliance and business transfer with Book Market Headquarters from For You Co., Ltd.
September Merged with A-too Co., Ltd. and continue to operate as A-too Co., Ltd.
October Integrated mail-order department "A-too Catalog Department" and "Online Shop Surugaya" homepages
- 2006year
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August Made "Ecoa Co., Ltd." (Sendai City, Miyagi Prefecture) to a wholly-owned subsidiary
- 2007year
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August Annual sales exceed 5 billion yen
- 2008year
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August Over 500 employees
- 2009year
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June Merged with "Ecoa Co., Ltd."
- 2010year
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August Over 1000 employees
October Award the Amazon Japan 10th Anniversary Best Merchant "TV Game Store Category"
- 2011year
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January Acquired "Famicom Shop Momotaro" business from Runsystem Co., Ltd.
August Annual sales exceed 10 billion yen
- 2012year
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December Rakuten Surugaya won "Shop of the Year" in the game hobby category
- 2013year
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July Surugaya released "Surugaya Application" for smartphones
- 2014year
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August Annual sales exceeded 15 billion yen
Established development lab in Ho Chi Minh City, Vietnam
- 2015year
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December Concluded a club sponsorship contract with Shimizu S-Pulse
Signed a syndicated loan contract with Shizuoka Bank as an arranger
- 2016year
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April 2 Surugaya Real Stores opened simultaneously in Akihabara
May 2 Surugaya Real Stores opened simultaneously in Shizuoka
October Surugaya Real Store "Akihabara Ekimae Store" opened in Akihabara
Award Shizuoka Prefecture Grand Prize in "Yahoo! Shopping Area Award 2016"
Award Tokai / Hokuriku area Special Jury Prize in "EY Entrepreneur of the Year 2016 Japan"
- 2017year
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June Opened 2 Surugaya real stores "Kokura Aruaru City Store" in Kitakyushu simultaneously
August Surugaya Real Store "Akihabara Trading Card and Board Game Hall " opened in Akihabara
October Surugaya Real Store "Nipponbashi Ota Road Store " opened in Nipponbashi, Osaka
December Surugaya Real Store "Kyoto Teramachi Store " opened in Kyoto
- 2018year
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March Surugaya Real Store "Akihabara Plastic Model Building" opened in Akihabara
April Surugaya Real Store "Shinjuku Marui Annex Store" opened in Shinjuku
June Surugaya Real Store "Ikebukuro Character Museum" opened in Ikebukuro
August Surugaya Real Store "Sapporo Norbesa Store" opened in Sapporo
Annual sales exceeded 20 billion yen
October Surugaya Real Store "Fukuoka Tenjin Bibure Store" opened in Fukuoka
- 2019year
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February Surugaya Real Store "Akihabara Main Building" opened in Akihabara
March Surugaya.com opens and starts international mail order.
April Surugaya Real Store "MEGA Don Quijote La Park Utsunomiya Store" opened in Tochigi
May Surugaya Real Store "Ogaki Store" opened in Gifu
Surugaya Real Store "Osaka Nipponbashi Main Building" opened in Nipponbashi, Osaka
July Surugaya Real Store "Oyama Store" opened in Tochigi prefecture
August Surugaya Real Store "Fujieda Store" opened in Shizuoka Prefecture
Annual sales exceeded 25 billion yen
September Start from Surugaya MARKETPLACE
November Surugaya Real Store "Marui City Yokohama Store" opened in Kanagawa
Surugaya Real Store "Nagoya Ekimae Otomekan Supported by Meikido / Nagoya District Purchase Center" opened in Kanagawa
December Capital and business alliance with Marui Group Co., Ltd. (Nakano-ku, Tokyo)
- 2020year
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March Surugaya Real Store "Hakata Marui Store" opened in Fukuoka
June Surugaya Real Store "Umeda Loft Store" opened in Osaka
August Started the service of placing an order in an online store and receiving it in a physical store
September Won the first place in the "Yahoo! Shopping Regional Awards 2020" East China Sea Regional Hobby Category
November Surugaya Real Store "Haneda Innovation City Store" opened in Haneda
December Surugaya Store "Ikebukuro Purchase Center" opened in Ikebukuro
Surugaya Store "Nagoya Ōsu Store" opened in Nagoya
- 2021year
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March Surugaya Nagoya Ōsu Trading Card and Board Game Hall opens in Nagoya
Capital cooperation with "Kyosho Co., Ltd." (Atsugi City, Kanagawa Prefecture)
April Opened Surugaya Omiya Marui store in Saitama
- 2022year
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March Capital tie-up with "NIPPAN Group Holdings Co., Ltd." (Kanda Surugadai, Chiyoda-ku, Tokyo)
April Established "Surugaya BASE Co., Ltd.", a joint venture with NIC Retails Co., Ltd.
- 2023year
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March Acquired land and building of former Shizuoka Marui Building A
Katsumi Co., Ltd. (Meguro-ku, Tokyo) became a subsidiary.
October Surugaya head store opens in Shizuoka Prefecture.
- 2025year
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May Changed the company name from "A-too Inc." to "SURUGA-YA Inc."
Relocated head office to 5-4 Temma-cho, Aoi Ward, Shizuoka-shi, Shizuoka